Lead Follow-up Sequences
B2B · Real Estate · Education · SaaSA behaviour-triggered drip that runs the moment a lead enters your CRM — whether they came from a landing page, a Meta ad, a webinar registration, or a WhatsApp conversation. The cadence adapts based on lead score, engagement, and time-in-stage.
Hot leads see a fast-moving 3-touch sequence (day 0, day 2, day 5) with a single clear next step — usually a call booking link. Warm leads see a slower, educational 6-touch sequence. Cold leads enter a long-form 12-week nurture with monthly check-ins. Engagement (opens, clicks, replies) automatically re-tiers the lead.
The system writes opens and clicks back to your CRM, so sales reps see at a glance which leads are warming up. Replies route to a real human inbox with the full thread attached.
- 3 sequence variants (hot · warm · cold) with auto-tiering
- Custom copywriting based on your sales playbook and voice
- CRM integration (HubSpot · Zoho · Salesforce · custom)
- Engagement-based dynamic re-segmentation
- Reply detection with routing to sales inbox
- Weekly performance tuning and copy iteration
- Deliverability monitoring (SPF, DKIM, DMARC, sender reputation)