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Email automation that earns its open rate.

Eight lifecycle email services — from lead follow-up sequences to cold outreach and post-purchase nurture — built on the platforms you already use (Klaviyo, Mailchimp, SendGrid, custom). Personalised by behaviour, written for revenue, deployed in days.

Services8 live
Setup time3–7 days
From2,000
Avg conversion lift3.4×
Live · in action

A lifecycle sequence, in fast-forward.

This is the actual cadence a behaviour-triggered onboarding flow runs — every email lands because the customer just did something that warranted it. Days 1, 3, 7, and 14 compressed into 16 seconds.

Each email's open, click, and reply behaviour writes back to your CRM and re-tiers the customer for the next message. Engaged customers stay on the warm path. Silent ones get the re-engagement intervention. Converted ones graduate out of the sequence.

Loops every 16 seconds · Klaviyo / Customer.io / HubSpot
Customer lifecycle · trial sign-up LIVE FLOW
⚡ Trigger eventDAY 0 · 11:42 AM
Customer signed up
priya@premiumdental.in · plan: trial · source: meta ad
TRIGGER
Founder, Premium DentalDAY 0 · 11:43 AM
Welcome — let's get you set up in 5 minutes
Hi Priya, glad to have you. Three quick steps to activate your trial...
OPENED · 11:51 AM
Founder, Premium DentalDAY 3 · 9:00 AM
How are the first patients looking?
You're 3 days in. Most clinics see their first booking conversion within 5 days...
CLICKED · 9:14 AM
Founder, Premium DentalDAY 7 · 10:00 AM
A pro tip we wish we'd known sooner
Most clinics miss this when configuring reminders — the 1-hour reminder...
REPLIED · 10:31 AM
✓ Converted to paidDAY 14 · 4:18 PM
Customer upgraded to Pro · ₹4,800/mo
Trial → Paid in 14 days · attribution: lifecycle sequence step 4
CONVERSION
01 · Why email still works

Email isn't dead. Bad email is.

Email gives you something WhatsApp can't — long-form, sequenced storytelling over weeks and months. For lifecycle, onboarding, education, and high-consideration purchases, email is still the highest ROI channel in marketing: roughly ₹42 returned per ₹1 spent in industry benchmarks.

The problem isn't email itself. It's that most businesses send the same blast to everyone, then wonder why open rates collapse. Modern email is behavioural, segmented, and triggered: every message lands because the customer just did something that warranted it — abandoned a cart, hit day 7 of a trial, downloaded a guide, didn't open the last 3 emails.

Rise of Logic builds the entire lifecycle architecture on platforms you already use — Klaviyo, Mailchimp, SendGrid, ActiveCampaign, or custom SMTP. We design the journey, write the copy, build the segments, integrate the data, monitor deliverability, and tune the cadence weekly.

Return on email 42× average ROI per ₹1 spent on email marketing — still the highest of any marketing channel.
Triggered vs blast higher open rate for behaviour-triggered emails compared to one-off promotional blasts.
Email decision speed 3 sec average time a customer takes to decide to open or delete. Subject + sender + preview is everything.
02 · Eight services

Every email use case, behaviour-triggered.

Each service deploys on its own or layers into a complete lifecycle program. Pricing covers initial setup (audit + sequence design + copy + integration) plus monthly operation (sending, tuning, deliverability monitoring, reporting).

01 / 08

Lead Follow-up Sequences

B2B · Real Estate · Education · SaaS

A behaviour-triggered drip that runs the moment a lead enters your CRM — whether they came from a landing page, a Meta ad, a webinar registration, or a WhatsApp conversation. The cadence adapts based on lead score, engagement, and time-in-stage.

Hot leads see a fast-moving 3-touch sequence (day 0, day 2, day 5) with a single clear next step — usually a call booking link. Warm leads see a slower, educational 6-touch sequence. Cold leads enter a long-form 12-week nurture with monthly check-ins. Engagement (opens, clicks, replies) automatically re-tiers the lead.

The system writes opens and clicks back to your CRM, so sales reps see at a glance which leads are warming up. Replies route to a real human inbox with the full thread attached.

What's included
  • 3 sequence variants (hot · warm · cold) with auto-tiering
  • Custom copywriting based on your sales playbook and voice
  • CRM integration (HubSpot · Zoho · Salesforce · custom)
  • Engagement-based dynamic re-segmentation
  • Reply detection with routing to sales inbox
  • Weekly performance tuning and copy iteration
  • Deliverability monitoring (SPF, DKIM, DMARC, sender reputation)
Best for B2B SaaS, real estate developers, premium education, financial services, professional services — anywhere the sales cycle is longer than 7 days and lead nurture matters.
02 / 08

Invoice & Payment Reminders

B2B Services · Subscription · Recurring Bills

The cash flow killer for most service businesses isn't pricing — it's collections. Invoices issued and then forgotten. Manual follow-up that never happens. Customers who would have paid if you'd just nudged them on day 7.

This automation runs a polite, escalating cadence: gentle reminder at day 3 overdue, firmer reminder at day 7, formal notice at day 14, escalation to a real human at day 21. Each email includes the invoice PDF, a one-tap payment link, and a record of the customer's payment history.

For most B2B service businesses, this single automation reduces days-sales-outstanding (DSO) by 30–45% within 90 days — and the time savings on your finance team are immediate.

What's included
  • 4-touch escalation cadence (3 / 7 / 14 / 21 days overdue)
  • Razorpay / Stripe / PayU payment link integration
  • Invoice PDF auto-attached with running balance summary
  • Accounting integration (Tally · Zoho Books · QuickBooks · Xero)
  • Auto-stop on payment received with thank-you confirmation
  • Manual escalation routing on day 21 to your finance team
  • Aged-receivables reporting dashboard
Best for B2B service businesses, agencies, consultancies, IT services, subscription businesses, recurring-billing models, professional services — anyone with DSO above 30 days.
03 / 08

Customer Onboarding Emails

SaaS · D2C · Services · Education

The first 14 days after signup determine whether a customer becomes a power user or churns silently. A well-designed onboarding sequence walks them through activation milestones — set up profile, complete first action, invite teammates, hit value milestone — with educational content timed to where they are in the product.

The sequence is behaviour-aware: if a customer completes a step, that email is skipped and the next one fires. If they get stuck, a help-focused message intervenes. If they go silent for 5 days, a re-engagement email lands with a single button to either continue or talk to a human.

For SaaS businesses, this typically lifts day-30 activation by 25–40% and reduces support volume from new users by 60%+ as users self-serve the basics.

What's included
  • Behavioural milestone tracking (event-based, not time-based)
  • Custom copywriting per email aligned to your product's "aha" moments
  • Stuck-user re-engagement and intervention sequences
  • Embedded video / GIF support for visual walkthroughs
  • Activation analytics — day 1, 7, 14, 30 funnels
  • A/B testing of subject lines, copy, and CTAs
  • Integration with Segment, Mixpanel, Amplitude, or custom event tracking
Best for SaaS products, online courses, subscription services, marketplaces, fintech apps, D2C brands with complex setup flows — anywhere activation is the most important metric.
04 / 08

Abandoned Cart Emails

E-commerce · D2C · Subscription

The email counterpart to WhatsApp cart recovery — and often deployed alongside it. A 3-email cadence triggered the moment a customer abandons checkout: a friendly reminder at 1 hour ("did something go wrong?"), a value-rich nudge at 24 hours (reviews, social proof, urgency), and a final discount-led recovery at 72 hours.

Each email is rendered with the actual abandoned cart contents — product images, sizes, quantities, total — and a one-tap "complete order" link that lands the customer back at a pre-filled checkout. The discount tier in email 3 is calculated dynamically based on customer lifetime value, not a flat 10%.

Email cart recovery typically converts 4–8% on its own, but when paired with WhatsApp cart recovery, combined recovery rates climb to 35–45% of all abandons — recovering revenue most brands consider permanently lost.

What's included
  • Shopify / WooCommerce / Magento cart-event listener integration
  • 3-touch cadence (1h · 24h · 72h) with dynamic product rendering
  • LTV-based discount tiering — no flat 10% blasts
  • Social proof block (recent reviews, customer photos) auto-pulled
  • One-tap return-to-cart links with pre-filled checkout
  • Subject-line and offer A/B testing with automatic winner promotion
  • Attribution reporting separating email vs WhatsApp recovery
Best for D2C brands on Shopify, fashion and apparel, beauty, supplements, electronics, jewellery — any e-commerce business with checkout abandonment above 50%.
05 / 08

Weekly / Monthly Report Emails

B2B SaaS · Agencies · Internal Ops

Automated, branded reports delivered to clients, internal stakeholders, or executive teams on a predictable cadence — pulled from your real data, formatted for skim-reading, and explaining what changed without anyone having to copy-paste from spreadsheets.

The system pulls metrics from your analytics, CRM, billing platform, or custom data warehouse, generates the charts and narrative (yes, written by an LLM, then reviewed against rules), and delivers a clean HTML email with embedded interactive elements. Clients get visibility. Your team stops spending Friday afternoons in PowerPoint.

For agencies, this single automation has the strongest client-retention impact of any service we ship — clients who get reliable, narrative weekly reports renew at 1.8× the rate of those who don't.

What's included
  • Data integration with your analytics, CRM, billing, or warehouse
  • Custom HTML email template with brand styling
  • Auto-generated charts (line, bar, funnel, cohort) embedded inline
  • AI-written narrative explaining what changed and why
  • Weekly + monthly cadence with separate templates
  • Per-recipient personalisation (different KPIs for different roles)
  • Anomaly detection — flagging unusual movements automatically
Best for Agencies (client reports), B2B SaaS (customer success), internal ops teams (executive updates), portfolio companies (investor updates) — anywhere reporting is owed regularly and currently manual.
06 / 08

Cold Outreach Campaigns

B2B · Sales · Partnerships

Multi-touch cold email campaigns built on warm-up infrastructure, sender rotation, and AI-personalised opening lines — designed to actually land in primary inboxes and produce booked meetings, not "out of office" auto-responses.

We handle the entire stack: list research and enrichment (via Apollo, Hunter, custom scraping), domain warm-up (3–4 weeks before the first real send to build sender reputation), sender rotation across multiple domains and inboxes to stay under daily limits, AI-personalised first lines that reference something specific about the recipient, and a 5–7 touch cadence with bump emails, value adds, and a final breakup.

Realistic benchmarks: 35–55% open rates, 8–18% reply rates, 1.5–4% meeting-booked rates. We don't promise 30% reply rates — anyone who does is either lying or about to get your domain blacklisted.

What's included
  • Target list research, enrichment, and verification
  • Domain + inbox warm-up (3–4 weeks before first send)
  • Multi-domain sender rotation to respect daily limits
  • AI-personalised opening lines (referencing role, company, recent news)
  • 5–7 touch cadence with bumps, value adds, and breakup email
  • Reply detection with auto-pause and routing to your inbox
  • Bounce, spam, and deliverability monitoring (SPF / DKIM / DMARC)
Best for B2B SaaS, agencies, consultancies, recruiters, partnership/BD teams, anyone whose outbound sales motion is the growth lever — and where landing in inbox (not spam) is half the battle.
07 / 08

Support Ticket Auto-Replies

SaaS · E-commerce · Services

Inbound support emails classified, prioritised, and either auto-resolved (where the answer is documented and unambiguous) or routed to the right human with relevant context attached. Most teams can auto-resolve 40–60% of incoming tickets without sacrificing CSAT.

The AI reads each incoming ticket, classifies the intent (billing, technical, refund, urgent, abuse), checks the customer's history (recent orders, plan tier, prior tickets), retrieves relevant knowledge base articles, and either drafts a response for human review or sends directly for high-confidence cases. Low-confidence cases route immediately to the right tier-2 specialist.

For SaaS support teams running 200+ tickets a day, this single automation typically lets a 5-person team operate at the throughput of an 8-person team — without the hiring overhead.

What's included
  • Inbound email classification (intent · urgency · sentiment)
  • Customer history lookup (orders · tickets · plan tier)
  • RAG-powered response drafting from your knowledge base
  • Confidence-based auto-send vs human-review routing
  • Integration with Zendesk · Freshdesk · Intercom · Help Scout · custom
  • Auto-tagging and ticket assignment to right specialist
  • Quality monitoring with weekly accuracy reports
Best for SaaS support teams, e-commerce support, services with high inbound volume, anywhere "the same 30 questions" eat your team's day.
08 / 08

Post-Purchase Thank You

D2C · E-commerce · Services

The lowest-cost, highest-impact email any e-commerce brand can send — and the one most brands forget about. A genuine thank-you within an hour of purchase, designed to land before the dopamine of buying wears off, building emotional brand loyalty when it matters most.

The email isn't transactional ("your order has shipped") — those are separate. This is the founder-letter style message: brief, warm, sometimes from the founder personally, with a clear next step (referral, social follow, review request) but no aggressive push. For premium brands it's also the place to set product care expectations, share the brand story, or include a hand-signed thank-you note.

Brands running thoughtful post-purchase emails see 3.2× higher repeat purchase rates within 90 days compared to those who only send transactional order updates. The setup is small. The compounding effect on LTV is substantial.

What's included
  • 1-hour-post-purchase trigger via Shopify / Woo / custom backend
  • Founder-letter style copywriting in your brand voice
  • Optional product-care content and usage tips
  • Soft CTA: referral link, social follow, review request
  • First-time vs repeat customer differentiation
  • Open and click attribution back to your CRM / analytics
  • Quarterly copy refresh to keep the message current
Best for D2C brands, premium retail, services where the relationship matters as much as the transaction — anyone who believes the second purchase is more valuable than the first.
03 · How it connects

Email is the long game. It needs the other layers.

Email shines for nurture, education, and lifecycle. But it needs the rest of the stack — WhatsApp for urgent first contact, the CRM for the source-of-truth customer record, the booking layer for the appointment outcome.

04 · Common questions

What people ask before starting.

Which email platform do you build on?+

We're platform-agnostic. We deploy into Klaviyo, Mailchimp, ActiveCampaign, HubSpot, Customer.io, SendGrid, Postmark, or custom SMTP via Amazon SES. If you're already on a platform, we work within it. If you're not, we recommend based on your volume, list size, and integration needs — for most SMB e-commerce it's Klaviyo; for B2B, HubSpot or Customer.io; for transactional, Postmark or SES.

Do you write the copy or do we?+

We write the copy — and you review and approve before anything ships. Setup includes a brand-voice audit, sample writing, and 2–3 rounds of copy revision per sequence. After deployment, we iterate weekly based on open rates, click-throughs, and reply quality. If you have an in-house copywriter, we work alongside them on strategy and infrastructure.

How do you handle email deliverability and avoid spam folders?+

Deliverability is half the work. Setup includes configuring SPF, DKIM, and DMARC records on your domain, warming up new sending domains (3–4 weeks of low-volume sending before any campaign), monitoring sender reputation through Postmaster Tools and Sender Score, list-hygiene routines (auto-removing bounces, complaints, unengaged contacts), and segmenting carefully so engaged subscribers always get the best inbox placement.

For cold outreach specifically, we use multi-domain rotation, daily volume caps under provider thresholds, and pre-send list verification through tools like NeverBounce or ZeroBounce.

Is this CAN-SPAM and DPDPA compliant?+

Yes. Every email includes a one-click unsubscribe link (auto-honoured), physical business address footer, and clear sender identification. For Indian customers we follow DPDPA requirements: consent capture at source, opt-out honoured within 7 days, no sharing of contact data with third parties, and audit logging of all sends and unsubscribes. For EU recipients we follow GDPR. We can also configure double opt-in flows for stricter compliance.

Do you provide reporting on what's working?+

Weekly performance summary (delivered as an email itself) covering opens, clicks, replies, conversions, deliverability metrics, and recommended copy / cadence iterations. Monthly we go deeper — cohort analysis, sequence-level conversion attribution, and recommendations for new flows to add. All raw data is also exportable from your email platform if you want to slice it yourself.

What's the typical timeline to start seeing results?+

Lifecycle and onboarding sequences show measurable results within 14–30 days (the first cohort needs to flow through the full sequence to be measurable). Cold outreach needs 3–4 weeks of domain warm-up before the first real campaign — so 5–8 weeks to first booked meeting. Transactional sequences (cart, invoice, thank-you) show immediate results from day 1 since they trigger off existing customer events.

Can you migrate our existing email automation to a better platform?+

Yes — platform migrations are about 30% of our setup work. We migrate audience lists, segment definitions, automation logic, templates, and historical engagement data between platforms while preserving deliverability reputation. Typical migration takes 2–4 weeks depending on the volume and complexity of existing flows. Zero downtime — we run old and new in parallel during cutover.

The four automation systems we deploy.

EMAILAUTOMATIONS

Start with one service.
Layer in the rest.

Send us the rough shape of what's manually handled today. We'll come back with which service fits, what it'd cost, and how fast we can ship.

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